The many reasons clients choose to reduce alcohol.

I was recently chatting with someone online when it became evident that their perception of the term ‘alcohol reduction’ was firmly linked to the idea of alcoholism and issues of addiction.  This made me stop and think, as I have been asked by so many clients to assist with alcohol reduction and in many cases it’s really nothing to do with alcoholism.

I’ve always found it useful to remind myself of the definition of addiction – as we’ve used in my practice for the past 13 years. An addiction is the compulsive use of a substance, or behaviour, that is damaging to the individual. Now, there’s a few things in there that help a lot. ‘Compulsive’ means that you really can’t help yourself. Damaging to the individual could include damage to your mental health (stress) or even your bank account (gambling). There’s some wiggle room in there, but it covers most aspects of behaviours we call addictive.

The thing is, some people who struggle with alcohol issues don’t do it compulsively. For example, many binge drinkers only get out of control once every few months. Are they ‘alcoholic’? Well, not necessarily. Certainly, they’re abusing alcohol, but they are clearly a very different type of fish when compared to the person that needs a shot of whiskey before they can face a day at work.

This of course begs the question, why do some treatment centres and programs deal with both of these cases in the same way, when they are so radically different? Well, it’s because that’s the way they’ve always done it. The Hollywood set who can’t understand why they are in and out of rehab all the time really don’t seem to realise that:

  1. The treatment isn’t helping.
  2. Putting an addict in the immediate proximity of other addicts is not always a great idea.
  3. Repeat custom is part of the rehab centre’s business model.

So, one on one counselling starts to look like a very good idea simply because every one is different. They had different reasons for starting their drinking and they’ll probably have different reasons for ending it. The binge drinking client and the constant use alcoholic will require different approaches – but certainly both can be helped with hypnosis.

But there’s another group as well. Some people simply want to reduce their use of alcohol. Over the years it creeps upwards, and at some stage it just becomes something they’d like to reduce. Just as they may choose to reduce the amount of sugar in their diet, or lactose or gluten – or whatever the next doctor on a soap box tells you is unhealthy. And there’s nothing wrong with wanting to reduce alcohol. In a study a few years ago it was shown that even one glass of wine a week increases your risk of cancer over a long period. But does that mean we should really cut all alcohol out of our life?

Well, in some cases it does. But not in all. There’s a far greater chance that intelligent moderation is a better path for some clients. But is it right for all clients?

No. A glass of fine wine now and then is what makes life worth living, even if it does mean we die a little in the process. Alcohol moderation is simply a good idea, in the same way that moderation in most things is a good idea. Fortunately we have hypnosis to help with that. There are some powerful techniques we can apply, and I am delighted to offer my clients some great ways to do this.

I am offering members of my mailing list two things this month. The first is a 20% discount for alcohol reduction, if you feel you could benefit from it. I’ll honour this till the end of the month.  The second is, if you refer a friend for any aspect of hypnotherapy, get them to drop your name and I’ll give them a 20% discount. I know what you’re thinking, I’m incredibly generous. It’s true. My rates are here.

Finally, I am now offering remote hypnosis sessions.  That’s simply the same service you get if you come to the office, but over your Skype or Whatsapp connection. You can read more about that HERE.

Have a lovely week,

Rob Hadley

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